La señalización digital, también conocida como «narrowcasting», consiste en una o varias pantallas que muestran información dirigida a un grupo destinatario específico, en el lugar y el momento adecuados. Es una parte esencial de la estrategia de comunicación moderna de cualquier organización.
Endless possibilities
The possibilities for using digital signage are endless. In addition to the standard general applications (e.g. announcements, advertisements, current weather forecast and traffic information) there is a great variety in displaying specific information (e.g. timetables, figures, dashboards, and KPIs ).
Using the right digital signage software is vital, but having a good communication plan is just as important. Which content do you want to display, and which amount is the most efficient? Who is allowed to place the content? How is the corporate identity monitored? In the GoBright View software, various items can be set and managed to help with this. Our specialised distributors and resellers can advise you.
