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The Importance of Data Security

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Data Security is about protecting digital data from unwanted access, corruption, or theft. Using hardware and software should always be safe, especially when working with personal information. The GoBright platform collects and produces data as well. As there are multiple legal policies and procedures companies should suffice to, GoBright spends a lot of time securing your data. Discover how we handle your data carefully with our policies and certifications. 


Data Security at GoBright

The Smart Workplace Solutions that GoBright provides, are cloud-based only. When booking a desk or room, inviting visitors, or creating a digital signage playlist, in the Online Portal or Mobile App, a variety of different anonymous and personal data are collected. It is our responsibility to keep that data secure. As the importance of data security increasingly grows it is crucial to establish a 100% foul proof data security system. 

As highlighted in a recent Forbes report, The Human Factor: Redefining Cybersecurity in the Age of AI,” 74% of the security breaches in the past year were linked to human error. These figures serve as a powerful reminder that even in an age defined by artificial intelligence, automation, and advanced threat detection, people remain both the greatest strength and the greatest vulnerability in cybersecurity. 

In today’s hybrid work environment, where employees collaborate across countless devices, platforms, and locations, the human element has never been more pivotal. True resilience lies not just in deploying smarter technologies, but in building awareness, accountability, and digital confidence at every level of the organisation. 

The solutions on the GoBright Platform are offered as SaaS (software-as-a-service), which means we exclusively deliver our software applications via the internet. Personal data such as your name and company email address are necessary to make bookings via our platform. Using ‘Find My Colleague’, loading your personal sitting and standing height and booking your parking spot produces data automatically. This means that collecting data by GoBright is inevitable. To guarantee the safety of your personal data, GoBright is governed by our License Subscription Agreement (LSA) and our Data Processing Agreement (DPA). To read more about our Privacy, Terms and Conditions you can consult our website. 

GoBright has no ownership over your data. Our platform only processes data. We are not allowed to copy or sell any data which means you are always, for 100%, in control of your data. To ensure all data is safe with us, GoBright has multiple, legally obliged processes in place. 

GoBright - resource - Top 4 challenges for IT managers - GoBright Analytics

GDPR Proof

The GDPR – General Data Protection Regulation – is a set of rules that help protect the right to privacy of every natural and legal person. Every company based in the European Union is obliged to follow this set of rules. Processing data includes collecting, storing, using, forwarding, sharing, distributing, and merging personal information. As you can imagine, working with our platform includes all these elements. Personal data is key to optimally using our software and features. As GoBright is based in the European Union, we are obliged to meet all GDPR demands.  This obligation is laid out in our Data Processing Agreement. 

 

ISO 27001 Certification Maintained 

GoBright continues to be officially and internationally recognised for upholding the highest standards in information security. In Q3 2025, we successfully completed the annual surveillance audit, confirming the ongoing validity of our ISO 27001 and ISO 9001 certifications. This demonstrates that our security strategy and processes remain fully aligned with global standards. 

Through these regular audits, our Information Security Management System (ISMS) is continuously assessed and refined. This includes managing data access, ensuring business continuity in the event of disruptions, preparing for disaster recovery, and encrypting all data communications. These measures not only protect our organisation but also reinforce the trust of our customers. 

Location of processing

The GoBright platform runs on Microsoft Azure, which supplies the data centre services where the data is processed. Our customers can choose where to deploy their instances, to keep the data processing local, currently either in EU datacentres or in UK datacentres. We take care of processing the data in that region, including two backup data centres in the region for disaster recovery.

 

Attracting and Retaining Talent Through Data Security 

Factors such as health and well-being, purpose, job satisfaction, and a healthy work-life balance are important to the modern workforce, and digital privacy and security is becoming increasingly important as well. 

As noted in the SHRM article Workplace Privacy Expectations Shift for Younger Employees (16 July 2025), younger employees are placing greater emphasis on digital privacy in the workplace. 

Younger generations, including Gen Z and Millennials, are more aware of privacy laws and are actively taking steps to protect their personal information. For instance, 49% of survey respondents aged 25 to 34 were classified as “Privacy Actives” — people who not only care about their personal data but actively take steps to protect it — compared with only 33% of people aged 45 to 64. 

This growing awareness underscores the importance of data security and privacy in attracting and retaining top talent, especially younger employees. 

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