You will be responsible for our website and it’s optimisation taking SEO and CRO into account. Together we also set up Paid Advertising campaigns. You will be part of the Marketing Team (3 people) and we work closely together with the Sales Team.
What’s in it for you?
- A salary between €3100 – €3700
- Marketing at an international level with clients
- Opportunities to raise the GoBright Platform to new heights
- Good guidance and training
- Holiday allowance
Hard Skills:
- SEO/SEA expertise: Experience in search engine optimisation (SEO) and managing, setting up, and optimizing advertising campaigns (SEA) and conversion rate optimization (CRO). All in collaboration with our external Online Marketing agency.
- Website management: Experience with content management systems (WordPress) basic HTML knowledge, and maintaining and improving websites.
- Content creation: Strong writing skills to produce engaging content tailored to various audiences, including blogs, whitepapers, case studies, newsletters, and social media posts.
- Analytical skills: Ability to analyse and act on data from tools such as Google Analytics.
- Online Marketing Platforms: Experience with platforms for email marketing like Brevo (SendinBlue, or Mailchimp) and other email marketing tools like LeadInfo and WebinarGeek.
- Social media marketing: Competence in managing both organic and paid campaigns on platforms such as LinkedIn, Facebook, and Instagram.
Soft Skills (Personal Attributes):
- Creative writing: Ability to transform complex information into clear, engaging, and audience-relevant content.
- Organisational skills: Capable of planning and coordinating events, trade shows, and marketing campaigns.
- Project management: Skilled at independently managing projects and collaborating with internal teams and external partners, such as designers or video creators.
- Communication skills: Excellent written and verbal communication for both internal and external (international) partners. In both Dutch and English.
- Problem-solving: Ability to adapt quickly and handle unexpected challenges.
Experience and Education:
- A bachelor’s degree in a relevant field (e.g., Marketing, Communication).
- 3–5 years of experience in a similar role.
- Experience in B2B marketing, depending on your industry.
Musthaves
- Experience with design tools like Adobe Photoshop, InDesign, Figma, or Canva.
- Basic video editing skills.
Company information
We assist companies in gaining insights into and optimising the use of their office environment. By making rooms and workspaces bookable, we foster collaboration among employees, create an enjoyable workplace, and help reduce costs over time.
We are expanding rapidly internationally, and are active in the BeneLux, the United Kingdom, Germany, Denmark, etc. Among our customers are Nederlandse Spoorwegen, ANWB, PostNL and Strukton Worksphere. Internationally we have customers such as DSV, Thirteen Group, RZV, Cosnova and Beiersdorf.
GoBright is a smart-office and signage platform with which meetings, flexible working and receiving visitors are extensively optimised. Through IoT sensors, displays, apps and other digital solutions, the employee is supported in his daily work within modern office environments