ISE 2025 once again served as a global stage for groundbreaking trends and innovations in AV- and Smart Workplace Technology. The event brought together industry leaders, tech pioneers, and professionals eager to explore the latest advancements in AV, AI, and smart workspace solutions. GoBright adding to these topics with our own experience in the ROI of smart workspaces, productive collaborations and the evolving landscape of smart workplace technology. From immersive demonstrations to expert-led discussions, the ISE 2025 provided a comprehensive look into the future of interconnected and intelligent work environments.
Artificial Intelligence in Smart Environments
As expected, Artificial Intelligence (AI) played a leading role at ISE 2025, particularly in the evolution of smart workspaces. One standout example was Microsoft with the launch of Microsoft Places, showcasing how AI-driven workplace experiences can optimise office utilisation and improve productivity. Of course GoBright was fully prepared for the launch of Microsoft Places, enhancing the product with our seamless integration and additional functionalities. Our solutions offer unique features that go beyond Places, including proprietary hardware for desk and room booking, integrated catering and service options, and an Issue Reporting system that simplifies facility issue management. Additionally, we provide wayfinding for real-time availability and navigation to meeting rooms, digital visitor registration, and advanced sensors for precise occupancy tracking. These enhancements elevate the workplace experience beyond what Microsoft Places alone can offer.
Advanced Analytics
We witnessed immense interest in our new Advanced Analytics tool, which not only enables accurate data collection but also leverages AI-driven predictions, allowing businesses to make informed and strategic decisions about their workplace. This powerful solution showcases how AI-driven workplace analytics can optimise office utilisation and enhance productivity.
The AI Tracks, organised throughout the week at ISE, attracted significant attention, with industry leaders discussing AI’s potential in everything from predictive maintenance to its impact on smart workplaces. Meanwhile, LG introduced AI-powered image transformation in its kinetic LED solutions, pushing the boundaries of digital signage and content adaptability.
The ROI of Data-driven workspaces
Making informed decisions based on data is more crucial than ever. The Smart Workplace Summit at ISE highlighted the growing demand for office occupancy analytics, helping businesses optimise their space usage and energy consumption. By using accurate occupancy data, organisations can create more efficient, sustainable and user-friendly workspaces tailored to their employees. Chris Wiegeraad, expert on the ROI of Smart Workplace Solutions, presented about the subject on this Summit.
Increased importance of health at the office
The importance of workplace health and well-being also took the centre stage at ISE 2025. With growing awareness around air quality and its impact on productivity, solutions focusing on real-time air monitoring and purification has gained traction. Integrating health-focused technology into the workspace is no longer a luxury but a necessity. Ensuring employees can work in environments that support their well-being and productivity.
The Need for Knowledge and Networking
ISE 2025 reaffirmed its role as growing global knowledge hub. Attendees had access to expert-led summits, track sessions from AVIXA and CEDIA, and deep dives into industry trends. Chris Wiegeraad, our commercial director, attended several stage sessions contributed valuable insights into the evolving landscape of smart workplace technology.
Bigger focus on design
Technology is no longer just about function; aesthetics play a crucial role in the modern workplace. The ISE 2025 demonstrated how sleek, unobtrusive designs are reshaping the industry. The rise of transparent displays that blend seamlessly into office interiors signals a move towards a “future-look” workspace, where technology enhances rather than disrupts aesthetics.
A great example of this is Neat, one of our newest hardware partners. They showcased their latest conference solutions with an emphasis on minimalistic yet powerful design, proving that high-tech meeting spaces don’t have to compromise on style. Jan-Maurice ter Beek, our head of business development, was invited to speak at their stand on this topic to share his insights.
Productive collaboration
We have been supporting productive collaborations for years, but collaboration in the modern office starts with the right type of technology. Collaboration tools have evolved far beyond traditional video conferencing by now. At this year’s edition of ISE, the focus was on creating a truly interactive and hybrid-ready workspace. Innovations in touchless meeting room control, AI-driven transcription services, and seamless integrations with existing ecosystems showcased how technology is enhancing teamwork across locations.
After movie of ISE 2025
To capture the essence of ISE 2025, we’ve put together an after movie showcasing our impressions from the show and our stand. Watch it here:
