As you may have seen on our socials and website, GoBright was present at the Integrated Systems Europe in Barcelona this past January. We were very impressed and amazed by the things we’ve seen!
The 2023 edition was certainly a successful one. There were more than 1,000 exhibitors and more than 58,000 unique visitors from 155 countries. Even the King of Spain and the President of Catalonia visited the ISE 2023. GoBright had a stand in Hall 2, in the Unified Communications section and we noticed that the share of exhibitors in this category is increasing every year.
Digital Transformation
This shows that the need for digital transformation in the office is increasing rapidly. The type of digital communication tools is not only evolving, but the quality is also improving. Different tools and platforms integrate with each other and use each other’s qualities. Collaboration, Communication, and Connectivity were the common subjects, whether that be at the office, or remote.
We also saw a lot of companies presenting their newest hardware products. These ranged from amazing tools for screensharing and videoconferencing, such as high-quality displays and camera systems, to holograms, interactive screens, and high-quality videowalls.
Collective theme
While all these innovations and ideas seem to differ greatly, we all came to promote the same thing: collaboration in the flexible workplace. Only the way in which we did that differed. Some companies decided to focus on their products, others were more interested in telling the story. GoBright was part of the latter, and we feel like we did that in a good way. We have once again shown that we are one of the forerunners in the field of Smart Workplace Solutions.
GoBright Experience
At our own stand, we have spoken to many interesting people. Most of them were particularly interested in space booking systems and our experiences with collaboration and communication in the hybrid office. How do you gain insight into who works where and when. How do you keep your employees satisfied in their desire for flexibility and autonomy? As an employer, how do you use the office in a smart way and offer sufficient workplaces for your hybrid workforce? Well, we have those answers for you!
Among other things, we demonstrated our integration with Microsoft Teams and Google Workspace, but also our latest features “Week Planner” and “Team Booking”. We also launched our newest hardware device for desk booking and room booking; the GoBright Interact.
GoBright Partners
Besides meeting new people, we have also seen many familiar faces. We are glad we have gotten the time to catch up with our partners who were also present at ISE. Some partners even showcased the GoBright solutions on their own stand. A true honour! We are beyond impressed by what LG, Philips, ProDVX, Iadea, and Yealink have presented.
If you haven’t been able to visit ISE, not to worry! We have created a video in which we captured the highlights of the exhibition. See it all below:
