In the ever-evolving landscape of the modern workplace, we at GoBright have stood on the forefront of creating Smart Workplace Solutions. We have gone through an incredible journey since we originated seven years ago. What started as a small team of dedicated individuals, led by Wietse Hagoort, our CEO, has now transformed into a global player, driven and passionate to take on the challenges and opportunities presented by the dynamic office world. But growth and development demand for moments of reflection, evolution, and appreciation. As we approach our eighth year, GoBright is ready for a transformation that reflects the progress we have made and the vision we hold for the future. We are excited to introduce our new brand identity, and we proudly present our new logo and website to you.
A Glimpse Into Our Past
Seven years ago, GoBright was a small but ambitious startup. Wietse Hagoort had a dream. He wanted to create a better office experience for everyone. He knew that technology could help, but he also knew that it would take hard work and dedication to make it happen. Wietse took a leap of faith and founded GoBright. He started with a small team, including Gerco Brandwijk as his leading Developer, but he had a big vision. “We knew there were opportunities in our field, had a solid plan, and developed great software. But now, to be internationally recognised, have amazing clients, partner with A-level brands, and build such an incredible and dedicated team surpasses all my dreams!”, says a very proud Wietse.
Chris Wiegeraad, our Commercial Director, joined the team in the early years and he, armed with a demonstration kit, was sent out to introduce our innovative solutions to the world. The journey was challenging, but his unwavering belief in our potential drove him forward. He was not alone; the team grew by the year and so did our ambitions. “It was our determination that laid the foundation for what GoBright is today”, underlines Chris.
Our Journey Towards Excellence
GoBright’s growth has been nothing short of remarkable. We have grown from a handful of colleagues to a team of 36 individuals (and still counting), working together to serve customers worldwide. Our solutions have evolved from ‘simple’ room booking and desk booking solutions to a complete platform that empowers employees to work the way they want. And to give employers the right tools and data to make strategic decisions reinventing their perfect office. We have seamless integrations with the world’s most popular office tools, such as Microsoft Teams, Outlook, Power BI, and Google Workspace, making it easy for employees to book workspaces, collaborate, and stay connected. Our solutions are designed to help employees be more productive, engaged, and happy. We have forged partnerships with A-brand companies, such as Philips, LG, ProDVX, Yealink, IAdea, Steelcase, VECOS, Lehmann, Assmann, Wini, Linak, and many more, and built a robust, global sales channel.
The Unveiling of Our New Identity
But growth and development demand for moments of reflection, evolution, and appreciation. As we approach our eighth year, GoBright is ready for a transformation that reflects the progress we have made and the vision we hold for the future. Our Rebranding includes a new logo, fresh corporate identity in colors and shapes, and a renewed commitment to our Brand Purpose.
Brand Purpose
“Transforming and innovating your office into a smart environment and making office life a better experience.”
Our Brand Purpose has always been about transforming and innovating the office environment to create a better experience for everyone. “We believe in the power of strong relationships and understanding the needs of our customers and their employees. Office environments are constantly changing, requiring us to be flexible and to always be on top of our game. Kindness and a positive attitude guide our interactions, and we are strong-minded in our commitment to finding the right solution for every situation”, Chris explains.
The Human Office
The world of work is changing, and our solutions are designed to adapt to these changes. We are excited to start this new chapter in our company’s history and help even more organisations create better workplaces for their employees. “We call it ‘The Human Office’, because, let’s face it, it’s not about the bricks and the furniture; it’s all about the people working there, with their ever-evolving needs in a rapidly changing world”, Wietse explains. Our approach involves understanding, doing, learning, and improving – a continuous process that unlocks the full potential of your workplace.
“We call it ‘The Human Office’.
Because, let’s face it, it’s not about the bricks and the furniture;
it’s all about the people working there.”
Wietse Hagoort.
A Brand Identity that Speaks of Movement and Progress
Our new branding is a symbol of our commitment to our Purpose, “Transforming and innovating your office into a smart environment and making office life a better experience.”.
Just start with our logo…
The four elements of the logo overlap to create a sense of rotation, symbolising forward movement in transformating office life. The bright spark in the middle represents GoBright and our commitment and enthusiasm to making office life a better experience. The hexagonal shape, with its arrow-like motif, underlines our commitment to innovation, progress and positivity. The font of our brand name GoBright reflects our bold, proud, and confident attitude. The new colours blue and green represent the company’s commitment to trust and reliability, and its commitment to sustainable partnerships.
Getting Personal and Sharing Expertise
One big expression of our new Brand Identity is our fresh new website, the perfect way to build strong personal connections both within and outside the company. When you visit our website, you will notice a more personal touch – and see the faces of our very own people. We share more about ourselves, our approach and methods, and what we do. Plus, you will see a whole lot more of our customer projects, presented through articles, videos, and case stories.
Rebranding isn’t just about creating a strong brand, a new look & feel, and a fresh website. We also aim to share our expert knowledge in innovative ways that resonate with our target audience on various levels. That’s why we have launched our own Vodcast Series, “Shaping the Human Office,” because we believe people are at the core of every organisation. You can watch these episodes on our YouTube Channel, or listen to them on Spotify. We dive into relevant topics crucial for C-level executives, Facility Managers, HR Managers, and even IT Managers – all centered around the ever-evolving workplace.
We look forward to this new chapter and the opportunities it brings as we continue to lead in the field of Smart Workplace Solutions. Thank you for being a part of our journey, and we can’t wait to shape the future together.
